Yankees and Rocawear to Do Business Together

I mean, first the ad, and now a partnership with the Yankees? Is Jay ready to focus himself on ze Rocawear? This is pretty cool. Get the company going so his daughter can be employed when she becomes a teenager, a la  Michael Jordan. If you want to see some real tomfuckery, check out Heir Jordan. It's an ongoing series from his sons, about their life, and about how they didn't ride their father's coattails, but oh, wait, they work at Air Jordan.

    

“Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”

Will you be buying this shit?