Saturday, June 8, 2013

It's Yeezy Season: Should Fans Be Worried About Yeezus?


Hell no. Let's get that established first and foremost. With June 18th right around the corner and everyone quickly digesting Born Sinner, I can sense worry among the Yeezy congregation. Kanye's sixth solo album is a complete mystery and has been in the center of a media whirlwind dating back to when rumors circulated that the album would be called I Am God. Since then we've seen fake tracklists, worldwide projections, rumored red tickets for Air Yeezys, and a very very dope SNL performance.  With that being said, let's dive into why we should not be worried at all for Yeezus. Ye is in a creative zone that cannot be matched. His subject matter, matters. Plain and simple, he's done it again.



Dating back to his days when he strictly produced for Roc-A-Fella. There was always one thing that remained true.  He never let us down. This time won't be any different. No official single. No album artwork. No promo. No problem. Ye changed the game (yet again) a few weeks back when he used 66 buildings worldwide to debut his newest track "New Slaves." From San Francisco, California to Oslo, Germany, Ye projected himself rapping the rebellious anthem. Crowds across the world caught a glimpse of Ye's current mindset when rapped the lyrics "My momma was raised in the era when, clear water was only served to the fairer skin" or "You see it's leaders and there's followers. But I'd rather be a dick than a shallower." The awesome, next level production on this track was reminiscent of Pusha T's RZA inspired "Numbers On The Boards." I'm going to take a wild guess and say that this was the first time that any artist from any genre used such a lavish method to release new music (*mental note #1, Ye's creative juices are flowing).



Ye didn't stop there. He then returned to SNL to debut another track titled "Black Skinhead." Sporting a studded leather jacket and Red Yeezy's (shout-out to all my sneakerheads), Kanye performed a ghastly, rock and roll influenced record that sounded like the evil twin brother to his classic mega-song "Power." No official word yet on who provided the production, but it's speculated that GOOD Music artist Travis Scott and Daft Punk had something to do with it. Again Ye pushed the envelope and experimented with new sounds (*mental note #2, those creative juices are still flowing) that were complimented with swaggerous lines like "My homie was the number one draft pick. They still burned his jersey in Akron" and "What do you say to a masked man. This Inglorious Bastard that's rappin'." Later Ye took to his website to provide a snippet of what to seems to be new music from the album last week. If you scroll over the Yeezus casing, the new record "Bound" begins to play. This song is the Ye that we're accustom to. The soulful "Bound" samples Brenda Lee's "Sweet Nothin's" and Pondersoa Twins Plus One's "Bound."  If this is any indication of what the album holds, this will be another successful Yeezy season.



Critics and simple-minded pizza rolls (trolls) throughout the blogosphere have been bashing Kanye saying that the new music is "hypocritical" and/or "lacking creativity." But what these bloggers fail to understand is that Ye is the epitome of an true artist. As an artist he shines light on things that other "artist" won't talk about and presents certain issues from a prospective that is significant. He also provides insight on experiences in ways that enable his fans to share his experiences artistically.  He did this on College Dropout with songs like "Jesus Walks" and "All Falls Down." He did it on Late Registration with tracks like "Addiction" and "Diamonds From Sierra Leone." Ye Also did this on Graduation with "Can't Tell Me Nothing" and (a personal favorite of mine) "Drunk And Hot Girls." I can go on and on about how Ye uses his artistry to do this and he hasn't changed a bit with "New Slaves" and "Black Skinhead."

What makes Kanye an all time great is his ability to re-invent himself but keep the same passion on each and every album.. We've seen a different Ye on College Dropout, Late Registration, Graduation, 808's, and My Beautiful Dark Twisted Fantasy. Gauging from the latest music we've heard from the Don, we are in store for another classic album. I know things seem a little different this time around, but don't worry kids. Yeezy taught us that he always delivers.

Leave comments and let us know what your initial thoughts were on Ye's album cover, SNL performance, new music, and/or overall marketing of the album!

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