Tuesday, September 11, 2012

Believe the Hype: Ice Cold Perm is a Must Download

While you scoured the internet for a Cruel Summer leak, you may have noticed that rap's tastemaking bloggeratti has churned out another "star" du jour, this time in the form of 100s, a 19-year old from the Bay Area. Mysterious background detailed in a press release featuring the word "mysterious"? Check. Questions about the legitimacy of said background already voiced by bloggers everywhere? Check. Sigh. I swear getting blog attention from bloggeratti is like shooting fish in a barrel. Anyways, while I was initially content to dismiss this discovery, as I am a grumpy, curmudgeonly bastard and I find these hipster-hopsters usually offer up amateurish shit glossed up with their expertly parsed descriptive sentences, the dude 100s delivers. Which I guess is a win for the hipsters. Sigh.

Arriving with well-developed talent and a fully-formed persona (that of the latest in a long-line of Bay Area pimps, read: misogyny, badassery, general-not-give-a-fuckery), 100s is an engaging and exciting new presence on the mic. Check out "My Activator" below, the track that's getting the most attention off the project, and his manically sexual, slightly terrifying, completely entertaining video for "Slow Drip". Snoop Lion Dogg is dead, long live 100s.



Download: 100s - Ice Cold Perm

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